Tuesday, January 6, 2009

Free Beer Samples at Tampa's Busch Gardens---GONE!!

Typically dont write about this stuff, but this kinda bugged me....InBev, the new parent company that bought Anheuser Busch and its Theme Parks(Busch Gardens), announced that as of January 25th, they will no longer offer the 2 free 10 oz samples they have offered for over 50 years. This 'sampling' was not only a tradition of the park, but also gave you the opportunity to taste, try and sample they're different variety of beers introduced to the market each year/season. What a poor marketing decision on they're part..not only do they break from tradition, but now I wont even think about buying an Anheuser Busch product I didn't have the opportunity to taste before hand, or remember tasting when they were once available to sample...tsk, tsk....

2 comments:

Robert Payne said...

Interesting. You know Anheuser was purchased by the Beligan company, InBev back in July? Either way, it is clearly a bad move. During tough economic times, marketers need to be careful not to do away with programs that resonate with customers.

Steve M. Armstrong said...

That is so totally not right. The free beer part is a great marketing technique and 'very american'. I guess this really shows that they are seriously considering selling the parks off.

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